Nike is making its biggest ever women's push (NKE)

Nike sees women as a hugely important part of its customer base. The company believes its women's line could add $2 billion of additional sales by 2017. And to make sure that happens, Nike has just invested in its biggest ever advertising push targeting women. Nike's #BetterFotIt campaign debuted with a 60-second ad during the MTV Movie Awards on Sunday night. Unlike other Nike campaigns, which usually focus on already-accomplished athletes, the idea of this push is to encourage women to challen...